Case overview
Objective:
- Develop a modern and accessible website for RCCG Emmanuel Parish Rushden.
- Enhance the church’s online presence and improve communication with its congregation and community.
- Provide easy access to church services, events, resources, and contact information.
Goals:
- Increase community engagement and participation.
- Create a platform that reflects the church’s values and mission.
- Facilitate online donations and event registrations.
The Brief
Project Requirements:
- Develop a website that is easy to navigate and reflects the church’s identity.
- Integrate features such as online event calendars, sermon archives, and donation portals.
- Ensure the website is responsive and accessible on all devices, including mobile phones and tablets.
- Enhance SEO to improve visibility and attract new visitors.
Our Approach
Planning and Research:
- Conducted a series of workshops with church stakeholders to gather requirements and define project objectives.
- Analyzed user needs through surveys and feedback from the church community.
- Developed user personas and mapped user journeys to inform design and functionality decisions.
Design and Development:
- Designed wireframes and prototypes to establish the visual hierarchy and layout.
- Emphasized a mobile-first design approach to ensure accessibility and ease of use on all devices.
- Developed a custom WordPress theme tailored to the church’s branding and content needs.
- Implemented features for event management, online donations, and sermon archives.
- Integrated social media sharing capabilities to enhance community outreach.
Testing and Launch:
- Conducted thorough testing, including usability testing, cross-browser compatibility checks, and performance assessments.
- Refined the website based on feedback from testing sessions to ensure a smooth user experience.
- Deployed the website on a secure hosting platform and ensured all functionalities were operational at launch.
The Results
- Increased Engagement: The new website led to a 40% increase in user engagement, with more visitors participating in online events and accessing sermons.
- Improved Accessibility: The responsive design resulted in a 50% increase in mobile traffic, making information easily accessible for users on-the-go.
- Positive Feedback: The website received praise from congregation members for its modern design and ease of use, contributing to a stronger online community presence.
